Conor McGregor loses his first contract with the brand after the court verdict

Earlier this year, McGregor was selected as a target in the Hitman: World of Assassination DLC, taking on the role of “The Disruptor” – a multi-billion dollar MMA star (sound familiar?) that Agent 47 was tasked with assassinating.

On Monday, Hitman developer IO Interactive revealed it would eliminate McGregor from the game entirely.

“In light of the recent court ruling regarding Conor McGregor, IO Interactive has decided to immediately cease cooperation with the athlete,” announced the developer on X. “We take this matter very seriously and cannot ignore its consequences. As a result, we will begin removing all content featuring Mr. McGregor from our stores starting today.”

Conor McGregor has numerous companies and brands, most of which are under his control, although there is no telling how many collaborations or partnerships “The Notorious” may lose as a result of the civil court judgment and the PR hassle that comes with it.

The former two-division champion has not fought since breaking his leg against Dustin Poirier at UFC 264 in 2021. Road to recovery and acting debut later, McGregor still has yet to fight, withdrawing from a scheduled fight with Michael Chandler in the summer due to injury.

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